"How do I use what I learning when it seems harder and harder to get a cold call answered by anyone much less a decision maker?" That was the lament I heard over and over again from my coaching clients.
The answer to their frustration is the WHY behind Sticky Profiles. I didn't do research and invest in learning how to use LinkedIn in order to become a so-called LinkedIn guru or to sell video training courses to mass numbers of people.
My research proved LinkedIn is a solution to 21st-century prospecting for profits. Recent stats show over 77% of buyers these days begin their journey online.
Unlike the olden days, prospects check you out before even engaging in a phone, video or in-person meeting. They check you out on your website and they look at LinkedIn unless you're selling a commodity consumer product. Even then LinkedIn is still considered the "go to" professional network.
So it surprises me that day after day I see so many skinny profiles. I wonder how come professionals ignore their LinkedIn presence when the numbers don't lie.
Your Sticky Profile is your personally branded billboard – your professional statement telling prospects who you are and why they should do business with you.
LinkedIn Personally Branded Profiles
Basics that must be included to prove you're real.
Your attention-grabbing headline
Your unique value proposition
Your professional photo
Your personally branded background (cover)
Your media Enriched such as a video and/or whiteboard animation
Too busy or too close to your own forest to see the trees:
We Personally Brand YOUR PROFILE FOR YOU