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LinkedIn Personal Branding Audit
Protecting your Company's Brand Reputation

Prevent Costly Brand Crushers
Get the answers you need to guarantee sales people are aligned with your company's brand integrity.
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Connection

Profit GPS Social Selling Audit is a tool designed to assess the alignment of salespeople's LinkedIn profiles with a company's core values, culture, and target market.

The audit monitors connections, comments, and messaging activity over a 30-day period. This evaluation helps ensure that public-facing employees present themselves in a way that's consistent with the company's identity and goals on the LinkedIn platform.

If you have any specific questions or if there's anything else you'd like to know about this audit, feel free to ask!

Congruent

Profit GPS Social Selling Audit not only evaluates LinkedIn profiles but also includes an assessment of the last 30 days of posting activity. The goal is to determine if public-facing employees are presenting themselves consistently across company lines. This broader evaluation may involve analyzing the content and messaging shared by salespeople on LinkedIn to ensure it aligns with the company's messaging, values, and objectives.

If you have any specific questions or if there's anything else you'd like to know about this audit, feel free to ask!

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Compliance

Profit GPS Social Selling Audit is designed to measure the LinkedIn visibility of each salesperson or employee over the last 30 days, specifically focusing on posting activity.

The assessment aims to evaluate how well public-facing employees comply with accepted social selling policies and procedures.

The audit is designed to ensuring that employees adhere to established guidelines and best practices for social selling on the LinkedIn platform.

If you have any specific inquiries or if there's anything else you'd like to know about this audit, feel free to ask!

Consistency

Profit GPS Social Selling Audit focuses on assessing each salesperson's LinkedIn social selling presence over the past 30 days. The evaluation aims to gauge how frequently and accurately public-facing employees utilize the world's largest B2B engagement platform on a daily basis. The audit measures their consistency and the effectiveness of their engagement on LinkedIn 

If you have any specific questions or if there's anything else you'd like to know about this audit, feel free to ask!

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Deliverables

Profit GPS Social Selling Audit provides a comprehensive written reports on each salesperson or employee's social selling brand management. These reports assess the effectiveness of their social selling presence based on the 4C's, against the criteria agreed upon by the company.

The company receives a detailed evaluation of how well each employee is managing their social selling activities in alignment with the company's standards. 

Get answers questions such as:

  • Are your salespeople ruining your content marketing campaign with junk posts?

  • Do your salespeople have followers/connections?

  • How are salespeople leveraging their connections?

  • Do your salespeople post personal stuff or do they add value?

  • Do they know and understand company standards?

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