Social Selling Team Audit
Protect your brand
Align your message Empower your people.
Profit GPS Social Selling Audit is your brand’s inside track to consistent, high-impact social presence. Our comprehensive audit delivers individualized, written reports for each salesperson or customer-facing employee—evaluating how effectively their personal LinkedIn and social selling presence aligns with your company’s brand promise.
Using our proven 4C’s Framework, we assess each profile and activity against your customized brand and business criteria. You’ll receive a clear, actionable analysis that highlights how well team members are representing your brand online—and where brand management improvements can drive greater trust, visibility, and results.
Connection
This audit evaluates how well your team's LinkedIn presence connects with your company’s core values, culture, and ideal target market.
We assess each employee's LinkedIn personal branding, network quality, posting engagement (including comments), and DM activity—all through the lens of B2B social selling best practices.
You’ll get clear, actionable insights to ensure your customer-facing team is positioned consistently and strategically to support your brand, engage the right prospects, and drive more qualified opportunities through social channels.
Congruent
Profit GPS Social Selling Audit is designed to ensure brand congruence across your customer-facing team’s LinkedIn presence. Beyond evaluating individual LinkedIn profiles, the audit includes a review of the past 30 days of posting activity to assess whether employees are consistently representing your company’s brand, voice, and values.
We analyze content, messaging, and engagement patterns to identify misalignments and opportunities for strengthening brand integrity. The goal is to ensure every public interaction—from profile positioning to social activity—reflects a unified, on-brand message that supports your company’s strategic objectives.
Compliance
Ensure Social Selling Compliance Across Your Team
Profit GPS Social Selling Audit delivers a clear, data-driven assessment of your team’s LinkedIn activity over the past 30 days—focusing specifically on posting behavior and visibility
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This audit is designed to evaluate how well public-facing employees are adhering to your organization’s approved social selling policies and procedures. By identifying alignment with established brand standards and best practices, the audit helps ensure a consistent and compliant presence across LinkedIn.
Looking for more details or ready to discuss how this applies to your team? We're here to help.
Consistency
Profit GPS Social Selling Audit focuses on assessing each salesperson's LinkedIn social selling presence over the past 30 days. The evaluation aims to gauge how frequently and accurately public-facing employees utilize the world's largest B2B engagement platform on a daily basis. The audit measures their consistency and the effectiveness of their engagement on LinkedIn
If you have any specific questions or if there's anything else you'd like to know about this audit, feel free to ask!
Get answers questions such as:
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Are your salespeople ruining your content marketing campaign with junk posts?
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Do your salespeople have followers/connections?
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How are salespeople leveraging their connections?
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Do your salespeople post personal stuff or do they add value?
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Do they know and understand company standards?