Early in my business, I said yes to almost every client who came my way. On the surface, it looked like success—my calendar was full, and...

The world of wiork has changed

Counting on referrals as your only marketing tool is just plain foolish, passive, and risky. You could starve waiting for a referral. You have to be top-of-mind when your third-party referral partner has a concrete need to send you to their trusted client or associate. Even if you've built trusted referral relationships, you're going to be checked out. I recently had car problems. My neighbor told me about a great car place for repairs. Even when highly recommended, I checked them out online....