Be Referral Ready

I always appreciate the trust a person making the referral has in me.

BUT

Counting on referrals as your only marketing tool is just plain foolish, passive, and risky.

You could starve waiting for a referral.

You have to be top-of minde when your third-party referral partner has a concrete need to send you to their trusted client or associate.

Even if you've built trusted referral relationships with people, you're going to be checked out. I recently had car problems. My neighbor told me about a great car place for repairs. Even when highly recommended, I checked them out online.

77% of buyers begin their buy journey online.

Personal Branding through LinkedIn: In today’s business world, your LinkedIn profile must perform like a seasoned salesperson to both attract quality connections and encourage those connections to engage with you. It's your billboard to 850 million B2B users. It's how prospective clients get to know your credibility, expertise and market-dominating value proposition.

Remember, the person making the referral is putting their reputation on the line. They'll want to be confident that you'll deliver value and professionalism.

Are you referral ready?

Schedule now: When You are the Brand: Personal Branding Audit Session ​